Steam: Asphyx1ateD | PS3: PhantoM- | 360: PhantoM XI
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io9.com (and other sites in that network), for example:
I hate this idea. Mind you I said on some other KickStarter thread ages ago on here that after Tim Shafer's success, every well-known dev/publisher, etc would start trying it out so why not media too.
Despite the morality behind it, this is actually quite clever/shrewd because:
a) people always moan about ads (despite many anti-ad plugins, etc)
b) a prosimed potential amount of new content is vague enough to prick up the ears of interested parties but still not guarantee actually producing anything
c) A yearly kickstarter is effectively no different than paying for an 'ad free' subscription - except everyone, not just the people that coughed up, benefits. Additionally a 'fanboi' may view $100 as a suitable amount to pay for no ads, whereas another may only pledge $5 a year. In effect they are leaving the subscription value up to the users so rather than saying "aha, we have a paywall, bitches! $20 a year to access PA" they've effectively chosen a total figure (which undoubtedly includes some profit and covers other expenses as well) and are using that to get the nerds to cough up whatever they feel is a 'right' contribution. PA then get a feel for what a subscription to the site might be worth, how many would be willing to do it (as they've already said this is a yearly thing) and if their 'brand' is popular enough to go ad-free online. It's a win-win, if they don't get the money they keep the ads and if they get the cash then they make money and potentially have a subscription/paywall model to mull over for the future.
Clever, if a little evil.