LEGO And Lucas Renew Deal For 10 More Years

Well, just when you thought there couldn’t be a single morsel more flesh flogged from the equine carcass, Lucas Licensing has renewed its lucrative Star Wars deal with the LEGO group.  For another 10 years.  Yes, we’re still shaking our heads in wonder too.  Aside from something based inevitably on SWTOR, what more could there be to churn out?  According to MCV, the renewed deal (originally brokered in 1999) allows LEGO to continue producing toys and games based on the Star Wars universe, whether they are plastic brick based or shiny discs of collectable achievement hell.

“Star Wars is a cultural phenomenon that shares many characteristics with the LEGO brand–cross generational appeal, versatile story and character content, creativity and imagination—and we believe that we can continue to grow LEGO Star Wars for many years to come,” said Jill Wilfert, Vice President of Licensing and Entertainment for The LEGO Group.

And we thought Ariston went on, and on, and on… (that’s an advert only we old people will remember).

Source: MCV




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5 Comments

  1. MarkuzR says:

    Well, at least that’s Pete’s christmas presents sorted until 2022!

  2. Rook says:

    They can create Lego toy sets for alot more things and The Clone Wars series can be fodder for more games. Maybe they’ll make their own Lego stories just like KOTOR and Force Unleashed did. I’ve always enjoyed Star Wars games more than the movies however the Lego games were funny to see how they re-created the movies.

  3. bigevilworldwide says:

    I really don’t get how they can continue on with Lego Star wars games whatsoever. Those have kind of run their course unless were gonna get 10 more games about the clone wars or and this wouldn’t shock me the Lego Star Wars the complete story that has all 3 Lego star wars games together like the did with Lego Star Wars the complete saga.

  4. Ian says:

    Oh man. I don’t mind mining them for achievements but the well is starting to run dry.

    That Ariston ad used the music from Robocop on the Gameboy incidentally.

  5. simonjk says:

    Hmm, I think it is more about the construction sets than the games, although I believe we are one Lego Clone Wars game short. Two of my sons have birthdays in March so as usual out have come the Argos catalogues and there are a fair number of newer Lego Clone Wars sets and OMG! They are friggin pricey – some are +£100! When you factor in the newly released and much scorned BluRay edition and the start of the 3D remakes, it would be just like Mr Lucas to jump back on the mercandising bandwagon he made most of his money off and basically created for mass marketing profits.

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