LEGO And Lucas Renew Deal For 10 More Years
by GL News
Well, just when you thought there couldn’t be a single morsel more flesh flogged from the equine carcass, Lucas Licensing has renewed its lucrative Star Wars deal with the LEGO group. For another 10 years. Yes, we’re still shaking our heads in wonder too. Aside from something based inevitably on SWTOR, what more could there be to churn out? According to MCV, the renewed deal (originally brokered in 1999) allows LEGO to continue producing toys and games based on the Star Wars universe, whether they are plastic brick based or shiny discs of collectable achievement hell.
“Star Wars is a cultural phenomenon that shares many characteristics with the LEGO brand–cross generational appeal, versatile story and character content, creativity and imagination—and we believe that we can continue to grow LEGO Star Wars for many years to come,” said Jill Wilfert, Vice President of Licensing and Entertainment for The LEGO Group.
And we thought Ariston went on, and on, and on… (that’s an advert only we old people will remember).
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